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The next release of the AdsML Framework

Following the release of AdsML Framework 3.5 (R3) in May 2011, the Technical Working Group plans to remain in “maintenance mode” for the remainder of 2011. We anticipate that the next round of development will begin in early 2012. No release date has been set.

The goals for the next round of work will be based on feedback received from users and implementers. A list of the improvements that are currently under consideration can be found in Features under Consideration. Members of the public who wish to propose improvements, or to comment on the suggestions that have already been made, can do so by leaving a Reply at the bottom of that page.

Roadmap

A roadmap for the development of the AdsML Framework is presented beneath in tabular form. Distinct process phases of the advertising lifecycle are recorded in the left hand column. In the right hand columns, the core media types of Newspaper and Magazine, Print Insert, and Interactive are listed. The listed dates record when the AdsML Framework added explicit support for process phases in these media types. Work in progress is listed as such. A blank entry against a process phase indicates that support for that phase and media type is not currently provided by the AdsML Framework.

Activity

Generic

Newspaper and Magazine Display and Classified

Print Inserts

Interactive

Distribute rate card and media pack 2009 – 2010 2009 – 2010 2009 – 2010 2009 – 2010
Distribute technical specifications 2009 – 2010 2009 – 2010 2009 – 2010 2009 – 2010
Campaign and publication planning (including inventory inquires)



Negotiate and book an ad order (including quotations, reservations, changes and cancellations) 2004 – 2006

2009 – 2010

2004 – 2006

2009 – 2010

2004 – 2006

2009 – 2010

2009 – 2010
Commission the production of ad materials



Produce ad materials



Preflight and deliver ad materials (ex. inserts) 2005 – 2006 2005 – 2006

Manage delivery of ad materials (including explicit support for pre-delivery copy chasing) 2005 – 2006

2007 – 2008

2009 – 2010

2005 – 2006

2007 – 2008

2009 – 2010

2007 – 2008

2009 – 2010

2009 – 2010
Receive and validate ad materials 2005 – 2006

2007 – 2008

2009 – 2010

2005 – 2006

2007 – 2008

2009 – 2010

2006

2007 – 2008

2009 – 2010

2009 – 2010
Transmit classified ads to other publications 2004 – 2005 2004 – 2005 2004 – 2005 2004 – 2005
Provide proof of performance (using Proof of Publication messages) 2006 – 2008

2009 – 2010

2006 – 2008

2009 – 2010

2006 – 2008

2009 – 2010

2009 – 2010
Provide proof of publication 2006 – 2008

2009 – 2010

2006 – 2008

2009 – 2010

2006 – 2008

2009 – 2010

2009 – 2010
Send invoice or credit and receive the buyer’s response to that invoice or credit 2006 – 2007

2009 – 2010

2006 – 2007

2009 – 2010

2006 – 2007

2009 – 2010

2009 – 2010
Initiate and process a claim
Send payment confirmation
AdsML Architecture and Infrastructure 2004

2005

2005-2006