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Implementation Projects - Best practice and lessons learned


Ross Crowley, Los Angeles Times, USA
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AdsML “In Practice”/ NAA Capital Conference, Washington, D.C., April 2008, Download presentation>>

Tribune Publishing uses AdsML accross all nine business units. Ross describes how AdsML is used as a blueprint to develop a Service Oriented Architecture (SOA) within Tribune supporting order and materials workflows.  John Iobst from NAA also got an interview with Ross that you can listen to here. Download mp3 (6,7 Mbyte).


Christian Rohrbach, Publigroup SA, Switzerland.
AdsML “In Practice”/ NAA Capital Conference, Washington, D.C., April 2008,  Download presentation>>

PubliGroupe will soon replace the current ad delivery system with its AdsML-based system for more than 250 publications. PubliGroupe is using a nmber of AdsML specifications including AdsML Materials and AdsML Bookings and is handling digital tearsheets using AdsML ProofOfPublication.


Ulf Wingstedt, CNet, Sweden

“Implementing AdsML” IfraExpo 2007, Vienna, October 2007, Download presentation>>

“Yes, you can try this at home” concludes Ulf in his presentation about implementation experiences and lessons learned from AdsML and other e-commerce projects.


Tony Stewart, RivCom, USA

“Implementing AdsML” IfraExpo 2007, Vienna, October 2007, Download presentation>>

In this presentation, Tony describes how the British company [email protected] is using AdsML in their new Internet Artwork Delivery System, serving UK newspaper publishers with over 1.25 million ad files per annum.