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AdsML 3.5, Release 3 Available for Download

May 15, 2011

A new version of The AdsML Framework has just been released by the AdsML Consortium. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.

Features

AdsML Framework 3.5, Release 3 is a maintenance upgrade to the AdsML Framework. Changes in Release 3 include:

  • Improvements to the Usage documentation for AdsML Bookings and AdsML Media Pack.
  • New “Section” and “Publisher Country” elements in AdsML Ad Ticket.
  • Updated ISO Country Code values in the AdsML Controlled Vocabularies.

Implementers who already have Release 2 but wish to benefit from these changes can download just the new materials.

This is the second fully Approved release of Framework 3.5; an earlier approved version was made available in June 2010. Release 3 is fully compatible with the previous release and builds on its capabilities.

AdsML Framework release planned for May 2011

The next release of the AdsML Framework will be a fully backwards-compatible maintenance release. Work us now underway and the update is expected to be made public in late May, 2011.

Highlights include:

  • A new “Section” field is being added to the positioning metadata in the Ad Ticket format.
  • Several new usage guidelines are being added to the Media Pack and Bookings specifications in order to address questions that have been raised by implementers. (The schemas of these two standards will not change.)

The AdsML website will also be modified so that users can download just the changed components of the Framework, rather than having to download the entire package.

AdsML AGM

The AdsML Annual General Meeting was held March 14 2011 at the WAN-IFRA offices in Darmstadt, Germany.

The meeting discussed and approved the proposed objectives and priorities for 2011. Following last year’s major release of approved specifications of the AdsML Framework, the AdsML Technical Working Group is now planning for a smaller maintenance release . The work will mainly be performed during the April/May period aiming for a release in the end of June.

The main office holders for 2011 are Harald Löffler (Chair, WAN-IFRA) and Rob Fogwill (Vice-Chair, AdFast).

Technical Working Group starts new round of work

Following last year’s major release of approved specifications of the AdsML Framework, the AdsML Technical Working Group is now planning for a smaller maintenance release . The work is scheduled to begin in March. If you have any suggestions or requests for improvements to the AdsML Framework, please contact us so we can consider addressing them.

And as always, if you are involved in or are aware of an AdsML implementation, we would love to hear about it. Please drop us a line and a member of the TWG will follow up with you.

AdsML presents to Digital Ad Lab UK

Apple EBC, London, September 13, 2010 – AdsML TWG gives presentation on AdsML Framework 3.5, R2 to the DAL September meeting

The AdsML Technical Working Group will present the current release of the AdsML Framework to the September meeting of the Digital Ad Lab UK. An overview of the benefits offered by AdsML will be given, including the guiding principles that motivated its design, the functionality that the AdsML specifications provide, and the cost savings that can be realised by using AdsML to enable digital workflows and b2b transactions. Jay Cousins of the AdsML TWG will present.

About Digital Ad Lab UK

Digital Ad Lab UK (DAL UK) is an independent, open forum for those involved in all aspects of digital workflows. It provides a platform for participants to discuss issues relating to the successful creation and reliable delivery of secure digital files.

DAL UK promotes and facilitates the adoption of effective and efficient 100% digital workflows through the exchange of ideas and discussion of issues and best practices at open industry meetings.

Approved: AdsML Framework 3.5 Release 2

July 15

The latest version of the AdsML Framework 3.5, release 2, was approved June 30 by the AdsML Consortium following a two month review and voting period. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.

Features

AdsML Framework 3.5 has been in development for the past two years and represents a considerable advance over Framework 3.0. New and enhanced features include:

  • The Framework now provides dedicated support for interactive advertisements across the entire AdsML lifecycle.
  • A new specification, AdsML Media Pack, provides message formats for the exchange of rate cards and technical specifications.
  • AdsML Materials now supports the transmission of advertisement components in addition to completed artwork.
  • The entire Framework now provides support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language.
  • Expanded set of Ad Codes.

This is the second release of Framework 3.5; an earlier version was made available for public review last June. Release 2 is fully compatible with Release 1 and builds on its capabilities. However, implementers should be aware that Framework 3.5 as a whole is not backwards compatible with Framework 3.0.

AdsML Ad Ticket implemented in Pound Hill Software’s MetaGrove product

Anaheim, CA – April 23, 2010 – Pound Hill Software Updates MetaGrove Dialog for AdsML Ad Ticket

Pound Hill Software Inc. has implemented the AdsML Ad Ticket in its MetaGrove product suite. MetaGrove provides a custom screen (Dialog) for the entry of AdsML Ad Ticket metadata, implementing the AdsML AdTicket 1.0 specification. A Dialog for the GWG Ad Ticket, a subset of the AdsML Ad Ticket with additional GWG fields, is also provided by MetaGrove.

About Pound Hill Software

Established in 2001, Pound Hill Software Inc. develops, markets, and supports software tools that enhance the ability of digital media professionals to tag, identify and access today’s growing diversity of rich media files, regardless of file format. Pound Hill Software’s MetaGrove toolkit enriches the ability to define, capture and display XMP metadata beyond the basic tools in the native authoring environment.

Pound Hill Software is headquartered in Anaheim, California.

Click to view the announcement.

AdsML Framework 3.5 R2 available for download

April 21, 2010

A new version of The AdsML Framework has just been released by the AdsML Consortium. It is available at www.adsml.org. AdsML members and interested parties are encouraged to download the release and begin using it.

Features

AdsML Framework 3.5 has been in development for the past two years and represents a considerable advance over Framework 3.0. New and enhanced features include:

  • The Framework now provides dedicated support for interactive advertisements across the entire AdsML lifecycle.
  • A new specification, AdsML Media Pack, provides message formats for the exchange of rate cards and technical specifications.
  • AdsML Materials now supports the transmission of advertisement components in addition to completed artwork.
  • The entire Framework now provides support for multilingual textual metadata, meaning that instructions and descriptions can be conveyed in more than one language.

This is the second release of Framework 3.5; an earlier version was made available for public review last June. Release 2 is fully compatible with Release 1 and builds on its capabilities. However, implementers should be aware that Framework 3.5 as a whole is not backwards compatible with Framework 3.0.

Status of this release

The AdsML Technical Working Group has approved this release for production use but the full Consortium membership has not yet voted. This release package was prepared for distribution to the membership as a basis for their vote. Because membership approval is anticipated, the package is also available for public download by any interested party. The voting period will close on or before 30 June 2010.

AdsML Media Pack Usage Rules and Guidelines (PS) released

April 16, 2010

A new Proposed Specification of the Usage Rules & Guidelines for AdsML Media Pack 1.0 has been released for public review and comment. It is available here: AdsML Media Pack Usage Rules & Guidelines (PDF).

AdsML Media Pack is part of AdsML Framework 3.5, which was first released in June 2009. The specification provides a global standard for the exchange of advertising media packs, including rate cards and technical specifications for advertising offers. It relies on earlier experience and practices that have been embraced and extended in order to support current advertising business requirements. In addition, AdsML Media Pack has been designed with extensibility as an important objective in order to be able to grow with the business and support various business models and future requirements.

The new Media Pack usage documentation represents a significant upgrade to the usage guidelines that were contained in Release 1.

Exchange Rates in Bookings

The next release of the AdsML Framework, which is scheduled to become available later this month, enhances the multi-currency support in Bookings messages by providing an optional Exchange Rate element at each location where a Currency can be specified. It will therefore be possible to indicate the exchange rate that was used to arrive at each price.

These new features are entirely optional and backwards compatible.