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The AdsML Consortium: Mission and Vision

The mission of AdsML is to create the first comprehensive, global standard for end-to-end advertising workflow across all media.

“The advertising industry needs a set of standards to allow us to efficiently handle the data exchanges/transactions between the different systems in the business chain.”
– Allan Marshall, Managing Director of Associated Mediabase

The AdsML Consortium provides participants in the advertising supply chain with a set of internationally-adopted specifications and business processes for the exchange of business information and content. It seeks to:

  • Simplify and accelerate business interactions
  • Facilitate use of advertising content across different media both now and in the future.

Its objective is to create value and reduce costs by providing standardized electronic processes for all sectors of the advertising industry in order to:

  • Shorten deadlines and time to market
  • Save time and money
  • Improve communication
  • Reduce errors
  • Enhance business relationships
  • Create new business opportunities.