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Working Groups and Committees

The AdsML Consortium structure consists of,

  • The Consortium – the plenary body of all Members (Full and Associate)
  • The Working Groups – small groups established by the Consortium and chartered to perform its work:
    • Process Working Group – responsible for defining operational processes and procedures of the AdsML Consortium
    • MarCom working Group – responsible for providing marketing and communication support to the Consortium
    • Technical Working Group – chartered to deliver the Consortium’s technical deliverables
  • The Steering Committee – oversees the work of the Consortium
  • The Office-holders – the named Office-holders who report to the Consortium and serve as its Board and Auditors
  • An optional Project Office – to support Consortium activities.

The AdsML Consortium consists of all its Full Members and Associate Members. Elected Office-holders serve as the Consortium’s Board and Auditors. The Steering Committee provides ongoing management for the Consortium with regard to strategy, management, legal matters, process, and conflict resolution. Specific Working Groups are chartered to deliver the Consortium’s technical deliverables, define operational process and procedures, and market and communicate the Consortium’s mission and vision. The Consortium may sometimes employ a Project Office to support the technical and administrative activities of the Consortium.

Meetings are held regularly. The Consortium meets at least twice a year. Other Committees and Working Groups meet as frequently as required to complete their work.

For more information about the Consortium’s charter, structure, procedures and foundational documents please refer to the Consortium’s  Processes.

Participating in the Consortium’s activities

Membership of the Consortium’s Committees and Working Groups is open to AdsML Consortium members. For information about a Working Group’s activities and how to join, participate, or contribute to a Working Group please contact us.

Working Groups



Technical Working Group

Responsibility:

Developing the technical standards of the AdsML Consortium, the AdsML Framework specifications.

Status:

Active.

Charter:

Technical Working Group Charter

Deliverables:

AdsML Framework of e-Commerce standards


Process Working Group

Responsibility:

Defining the processes and procedures of the AdsML Consortium.

Status:

The Process Working Group has completed its chartered activities.

Charter:

Process Working Group Charter

Deliverables:

AdsML Process Document


MarCom Working Group

Responsibility:

Providing marketing and communication support to the AdsML Consortium.

Status:

Active.

Charter:

MarCom Working Group Charter